How might we create a meaningful
and visually appealing logo for
Next Wave Society?
How might we create a meaningful
and visually appealing logo for
Next Wave Society?
Next Wave Society Website
October 2024-February 2025
Next Wave Society Website
October 2024-February 2025
Next Wave Society Website
October 2024-February 2025
Next Wave Society Website
October 2024-February 2025
October 2024-February 2025
Next Wave Society Website
Role: Logo/Brand Designer
Overview
I am a logo and brand designer for the non-profit organization, "Next Wave Society". I was responsible for designing the logo for this brand and developing the initial strategy for Next Wave's identity.
Next Wave Society Website: https://nextwavesociety.org/
Tools
Logo Anatomy/Symbolism
Live NWS LinkedIn Profile
Logo Anatomy/Symbolism
Business Card Mockups
Business Card Mockups
Key logo features
Live NWS LinkedIn Profile
Early Logo Iterations that didn't make it
Simplicity
Simplicity
The logo features just a clean, clear circle with a simple open gap, it keeps the design minimal, using only essential elements to convey its message. There’s no excessive detail, which makes it easy to recognize and remember.
Symbolic
Less Upkeep
The circle is a universal shape, representing unity, wholeness, or a cycle. By keeping it simple, it communicates a sense of completeness or continuity without unnecessary complexity. The gap in the circle, while adding meaning, doesn’t overwhelm the design.
The circle is a universal shape, representing unity, wholeness, or a cycle. By keeping it simple, it communicates a sense of completeness or continuity without unnecessary complexity. The gap in the circle, while adding meaning, doesn’t overwhelm the design.
Modern Aesthetic
Modern Aesthetic
A simple logo often looks sleek and modern, making it feel contemporary and easy to adapt to different mediums, whether on a website, business card, or promotional material.
A simple logo often looks sleek and modern, making it feel contemporary and easy to adapt to different mediums, whether on a website, business card, or promotional material.
Iteration 1 Goal - Fishtail Wave (not selected)
Different styles
Iteration 2 Goal - Ethnocentric Wave (not selected)
Iteration 3 Goal - Text Logo with unique typeform (not selected)
Simplicity
The logo features just a clean, clear circle with a simple open gap, it keeps the design minimal, using only essential elements to convey its message. There’s no excessive detail, which makes it easy to recognize and remember.
Symbolic
The circle is a universal shape, representing unity, wholeness, or a cycle. By keeping it simple, it communicates a sense of completeness or continuity without unnecessary complexity. The gap in the circle, while adding meaning, doesn’t overwhelm the design.
Modern Aesthetic
A simple logo often looks sleek and modern, making it feel contemporary and easy to adapt to different mediums, whether on a website, business card, or promotional material.
Simplicity
Use basic yet impactful layouts
Time
Users strive to find data and information with little time expenditure
Control
Allow users the choice to leave their current interaction and pursue their experience, while enabling contributors to modify content and perceive the alteration instantly
UI Consistency
Visitors desire an interface that upholds the uniformity seen throughout the site
Navigation
Contributors desire a user-friendly interface that can be used by everyone
Accessibility
I ensured that the design complied with as many WCAG standards as the timeframe allowed and that the system would be accessible to users
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